The Popularity of Smart Drugs

shutterstock_404171044Have you ever wondered if smart drugs like the ones featured in Hollywood movies such as Lucy and Limitless ever existed? Although they surely won’t make you an investment tycoon in a matter of weeks, these smart drugs are available in the market and have been proven to help boost one’s level of concentration and his or her learning capacity.

What are Smart Drugs?

Smart drugs, otherwise known as nootropics, are supplements and pills that are supposed to enhance one’s cognitive function, memory, creativity, and focus. They are available either by prescription or through purchase over-the-counter, and they work by triggering certain parts of the brain and enhancing their metabolism. Depending on the brain functionality you need to improve – whether it be your ability to focus or to retain information – there are different types of smart drugs available in the market that can help boost your brain’s overall cognitive ability.

To put it in layman’s terms, these drugs are supposed to make you learn faster and retain information better.

What are the different kinds of smart drugs?

As smart drugs are gaining in popularity, more and more scientists are dedicating their lives in the research and development of new types of nootropics. Yet, many have been around for decades and have been widely-resarched for years. Here are some of the most popular smart drugs that exist today and the specific cognitive process they aim to aid upon ingestion:

  • Psycho-stimulants

Adderall and Ritalin are two of the most popular psycho-stimulants that are available in the market today. They cannot be bought without prescription and are generally prescribed to those who have been diagnosed with attention deficit disorders. However, because of their brain enhancing properties, more students without attention deficiency have started to use them to boost their focus and improve their retention skills.

There is potential danger in the illicit consumption of psycho-stimulants, as studies have not been conducted to prove the actual efficiency of the drug among individuals with healthy brain functioning. Additionally, just as with any stimulant such as nicotine and caffeine, these drugs have been observed to cause dependency, sleeplessness, nausea, and at worse, heart problems.

  • Racetams

One popular example of this type of stimulant is called Piracetam. This is the most popular smart drug that can be purchased without prescription, and it was actually developed in the 1960s to pave the way for the popularization of smart drugs. As Piracetam has been around for decades, its relationship with the brain has been widely researched by academic neuroscientists and pharmaceutical companies alike.

It is supposed to improve the memory formation of the brain by boosting the production of the neurotransmitters responsible for memory formation. While it is safe and non-toxic, be careful of the side effects of regular Piracetam intake, namely mild headaches and stomach upset.

  • Adaptogens

Considered the most natural options available in the market, adaptogens are usually plant-based and are made from brain-enhancing herbs such as ginseng, kava kava and gotu kola. These herbs, which have long been in use in Ayurveda, have cognitive enhancing abilities that are helpful in boosting memory, improving mood and enhancing concentration levels.

Are smart drugs becoming mainstream?

It is no surprise that smart drugs are gaining tremendous popularity, especially among students and professionals working in highly competitive and demanding environments. In fact, research has shown that 20% of Ivy League students have tried using smart drugs at least once in their studies. There has also been a survey conducted among 1,400 white-collar professionals that resulted to an almost similar statistic. It concludes that 1 out 5 individuals regularly take smart drugs on a daily basis.

The pressures of the modern world, coupled with the success of blockbuster films such as Lucy and Limitless, have certainly made the consumption of smart drugs in trend. This is to the benefit of pharmaceutical companies that greatly profit out of people’s need for instant gratification and overnight success.

Here’s how the public is being made aware of the existence of nootropics in the market:

  • Online ads

As smart drug users are most likely connected to the Internet 24/7, healthcare companies have started to use Facebook and other social media channels to promote new smart drugs to their target audience.

  • Research studies

Pharmaceutical companies have benefited greatly from the countless research studies that have been published on Piracetam. In fact, it is to their advantage when more neuroscientists dive deeper into the relationship between smart drugs and brain functioning.

  • Anecdotal blogs

Since many of us rely on the Internet to seek for answers and search for information, we can easily find several anecdotal blogs from students and professionals alike raving about the impact of a certain nootropic in their lives. Others even go through lengths by procuring prescription ones from websites that sell more potent smart drugs without any prescription needed.

  • Movies and TV shows

Hollywood has surely capitalized on the myth that we are only using 10% of our total brain capacity. In fact, blockbuster films such as Lucy and Limitless are both about two ordinary folks who have gained almost superhuman capabilities after consuming wonder pills. What these movies and shows succeed in doing is to plant awareness and curiosity into the minds of viewers regarding the availability of a drug that can allow us to harness our minds’ full potentials.

Before you decide on consuming smart drugs, keep in mind that they don’t work as effectively as they do in Hollywood films, where protagonists almost instantly gain superhuman abilities to process information very easily. Reality is, there is no kind of drug that exists in the market today.

And while smart drugs have been proven to boost our brain functioning to a certain extent, everyone has a different reaction to them and their side effects may also vary.Although a lot of them are claiming to be safe, natural and non-addictive, caution should still be exercised. Remind yourself that reality for sure is a whole lot different from the fantasy created by the movies and the marketing strategies of drug manufacturing companies.

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